Traverse Tavern
Client
Traverse Tavern YouTube Channel
Role
Logo Designer, Brand Designer
Date
January 2023
Project Summary
With my branding, the Traverse Tavern YouTube channel gained momentum and rose to 1,500+ subscribers in less than 6 months, bypassing other Lorcana-focused channels and reaching monetized status. Lorcana, the trading card game at the focus of the channel, is licensed by Disney and created by Ravensburger Games. I was careful of copyright material while creating an approachable brand that would appeal to Disney fans and long-term trading card game players alike.
All card art is copyright protected by Disney.
Case Study: Blog & Accompanying E-blast
Client
Kalisher, under Myriad Art Group
Role
Associate Graphic Designer, Copywriter
Date
August 2024
Project Summary
I worked with Heather Stewart, VP of Kalisher, to develop the content for this "Art Trends" themed blog post. To boost readership, I also created a corresponding e-blast and social media posts, curating the provided materials to ensure they aligned with Kalisher's brand identity.
Kalisher publishes blog posts at least twice a month, covering a wide range of art-focused themes. View more blog posts here.
Mavka Press
Client
Mavka Press Etsy Shop
Role
Logo Designer, Brand Designer
Date
February 2023
Project Summary
A love for printmaking led me to create Mavka Press, where I create intricate linocuts that explore folklore and storytelling. I maintain a professional yet handmade aesthetic in my branding, from the logo to the packaging of my products.
Quality is a top priority for me, and I ensure that each item I ship bears my hand-carved logomark. To further elevate my brand, I've created an animated version of my logomark that I incorporate into my digital presence, from emails to social media posts.
During launch week, Mavka Press sold over a dozen prints and gained over thirty subscribers to its newsletter. With the strength of my work and branding, I'm confident that Mavka Press will thrive as a business for years to come.