Sleep Inn Catalogs
Employer
INTERIA, under Myriad Art Group
Role
Associate Graphic Designer
Date
August 2024
Project Summary
Working within a quick turnaround time, I designed this 100-page catalog for INTERIA, a Myriad Art Group company, to pitch to their client Sleep Inn. I collaborated with INTERIA leads and my supervisor to ensure the document was highly functional for the sales team and followed brand standards.
Initially, a full-size document was created for the INTERIA website catalog. Upon request, I broke the larger document down by section and formatted print files to create six separate spiral-bound booklets to be used during trade shows.
Traverse Tavern
Client
Traverse Tavern YouTube Channel
Role
Logo Designer, Brand Designer
Date
January 2023
Project Summary
With my branding, the Traverse Tavern YouTube channel gained momentum and rose to 1,500+ subscribers in less than 6 months, bypassing other Lorcana-focused channels and reaching monetized status. Lorcana, the trading card game at the focus of the channel, is licensed by Disney and created by Ravensburger Games. I was careful of copyright material while creating an approachable brand that would appeal to Disney fans and long-term trading card game players alike.
All card art is copyright protected by Disney.
Case Study: Blog & Accompanying E-blast
Employer
Kalisher, under Myriad Art Group
Role
Associate Graphic Designer, Copywriter
Date
August 2024
Project Summary
I worked with Heather Stewart, VP of Kalisher, to develop the content for this "Art Trends" themed blog post. To boost readership, I also created a corresponding e-blast and social media posts, curating the provided materials to ensure they aligned with Kalisher's brand identity.
Kalisher publishes blog posts at least twice a month, covering a wide range of art-focused themes. View more blog posts here.
Mavka Press
Client
Mavka Press Etsy Shop
Role
Logo Designer, Brand Designer
Date
February 2023
Project Summary
A love for printmaking led me to create Mavka Press, where I create intricate linocuts that explore folklore and storytelling. I maintain a professional yet handmade aesthetic in my branding, from the logo to the packaging of my products.
Quality is a top priority for me, and I ensure that each item I ship bears my hand-carved logomark. To further elevate my brand, I've created an animated version of my logomark that I incorporate into my digital presence, from emails to social media posts.
During launch week, Mavka Press sold over a dozen prints and gained over thirty subscribers to its newsletter. With the strength of my work and branding, I'm confident that Mavka Press will thrive as a business for years to come.
Bloodknot
Client
Bloodknot Comic
Role
Logo Designer, Brand Designer
Date
January 2020 - Present
Project Summary
Bloodknot is an enthralling YA webcomic that revolves around the disappearance of a young boy and an eerie force lurking beneath the waves. I craft every piece of it, from story to artwork.
The logo utilizes the Berkshire Swash font, which imparts an organic, nautical feel while ensuring readability at different sizes.To underscore the fisherman's knot motif, I connected the "k" and the "n" in the logo design. I crafted an engaging homepage and a user-friendly layout for the reading pages, complete with icons and navigational elements that conform to the Berkshire Swash visual language. This allows the website to act as an extension of the brand.
Bloodknot's unique branding sets it apart from other webcomics and attracts readers from all over the globe. Every page of the comic allows me to grow my design, typography, and illustration skills.
Letters of Recommendation
about me
Graphic design blends design and storytelling — two of my favorite creative areas to explore! Spinning stories through the power of visuals also allows me to feel connected to all those who have done so before me.
From creating comics to carving linocuts, I'm constantly immersed in a whirlwind of creation. I love expanding my skills and finding new ways to communicate through imagery. History and folklore hold a special place in my heart and imagination.
I possess a versatile skill set gained through both independent projects and collaborative work that allows me to adapt to any team environment. I enjoy genuine connections with others and establishing meaningful relationships.
I'm looking to join a team of creatives who value creative growth, and look forward to creating incredible work together!
contact me
Email: emma.d.welch@gmail.com | Tel: 804-761-0964
